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Slides from Netroots Nation: Marketing and monetizing your progressive blog, using social networks to grow your blog's community
Jason Rosenbaum, who blogs for the Sentinel and has been on several excellent online strategy panels this weekend, just posted slides from two panels about blog management.
Many of the tips (particularly with regard to repostability) are ones that we've been considering for the YP4 Blog. I hope that the slides will be useful to those of who you run your own blogs.
What looks valuable to you? What do you think is goofy?
- Rebecca Fureigh's blog
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How to get people to read your blog posts.
Eye-catching image? Check. Snappy headline? Check. You've spent hours tweaking your metaphors, checking your links and verifying your facts. Doesn't mean much if your reader glances at your entry and immediately leaves, does it?
How should you write your pages or blog entries? In the wild and wooly land of Web writing, here are some best practices.
Grassroots funding, part 3: What’s up with the blog?
As I mentioned in parts one and two of this series, there’s power in funding your own movement and in having a broad base of support. When we support our own projects, we get to decide what we work on and our continued existence becomes less dependent on any single source.
As part of walking the walk here, we’re now accepting blogads in the sidebar of the YP4 Blog. We’re screening them for congruence with our values. Nonprofits, progressive blogs and socially responsible businesses? Absolutely. Soulless corporations? Not so much.
We intend blog advertising to become another intentional way to build our network and strengthen our partnerships.
- Rebecca Fureigh's blog
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Grassroots funding, part 2: Ways to build grassroots financial support.
As I mentioned in part 1, providing financial support for our own movements is key to their sustainability. In the words of Andrea del Moral, it can “keep us true to our visions, flexible in our goals, and relevant to the people who yearn and strive for justice.”
Sounds good, right? So how do we do it? Read on, friends, read on.
Grassroots funding, part 1: The perils of big money.
I recently read The Revolution Will Not Be Funded, published in 2007 by INCITE! Women of Color Against Violence. One of the book’s arguments is that the ubiquity of the 501(c)(3) nonprofit model limits the political left’s imagination and “threatens to permanently eclipse autonomous grassroots-movement building in the arena of social justice.”