Eye-catching image? Check. Snappy headline? Check. You've spent hours tweaking your metaphors, checking your links and verifying your facts. Doesn't mean much if your reader glances at your entry and immediately leaves, does it?

How should you write your pages or blog entries? In the wild and wooly land of Web writing, here are some best practices.

Last Wednesday I was approached by a friend and fellow WSAC member about how to set up a new Web site for the project that she is working on. Since neither of us had any idea how long it would take for Technology Services to set up a folder on the school’s server, and the site needed to be up and running within a week, I just bought a domain name and set the site up on an independent server.